FLORA is the whole meadow and she becomes whoever wears her.
Cyclamen grow wild on rocks, where it's cool and hard. Roses have thorns. And bergamot cuts green and sharp through all things sweet. Anyone who thinks "floral" means soft has never seen a blossom standing in the wind and not falling over.
Strength and beauty do not alternate; they grow from the same soil. The green freshness of bergamot, the cool pear. And in the middle of it all, the full bloom: peony, Turkish rose, cyclamen. No either-or. Everything, simultaneously.
the green, tart, wild notes emerge.
the blossom opens, the rose glows.
The same bottle. A different truth on every skin. That's why men find themselves in it – and women do too.
And nobody ever asked him if it was a women's fragrance.
Flora opens clean and floral. Bergamot and pear provide brightness before peony, cyclamen, and Turkish rose take over the heart. What remains is a warm base of patchouli, guaiac wood, amber, and musk, which carries the fragrance throughout the day. Powdery, bright, simply present.
Glass, silkscreen printing, filling. The cap is handcrafted from genuine Alpine wood, each unique due to its grain, refined with water-soluble, eco-friendly varnish. Clear, precise, responsible. You don't get 50 ml of perfume. You get an object.
VALLÉE ALPURA · EXTRAIT DE PARFUM
The feeling of blooming mountain meadows.
Flora. A Bavarian Extrait de Parfum. Peony, cyclamen, Turkish rose. Handcrafted, with over 20% fragrance concentrate.
Die Vallée Alpura Garantie
Zu jedem Vollflakon legen wir dir eine 2 ml Probe desselben Dufts. Du testest in Ruhe auf deiner Haut, dein Flakon bleibt dabei versiegelt.
Du bestellst deinen Duft als 50 ml Vollflakon. Eine 2 ml Probe desselben Dufts legen wir gratis dazu.
Du trägst die Probe auf der Haut und gibst dem Duft einen ganzen Tag Zeit. Dein Vollflakon bleibt dabei versiegelt.
Überzeugt? Dann ist er deiner. Falls nicht, sendest du den versiegelten Flakon innerhalb von 14 Tagen zurück und erhältst den vollen Kaufpreis erstattet.
Die 2 ml Probe bleibt in jedem Fall bei dir, als unser Geschenk.
Gilt für alle 50 ml Vollflakons.
You don't have to believe us. Believe the people who wear our fragrances every day.
„A brand that wants to appear natural and authentic without overdoing it. This has been achieved."
„Finally, a German niche house that doesn't sound like a luxury imitation but has its own voice. Rare and very welcome."
„The Discovery Set made my decision easy. Both fragrances are fundamentally different and both uncompromisingly crafted."
„Flora immediately reminds me of Idôle Le Parfum. Both shine with a sweet pear note and beautiful vanilla. A well-rounded, balanced fragrance."
„Peony and cyclamen — I've never smelled this combination so authentically before. Clearly not perfumey, not sweet. Modern."
„Patchouli and amber carry the scent throughout the day without being overpowering. Just the right balance between presence and subtlety."
I travel a lot. Vallée Alpura is my arrival.
Free in 1 to 2 business days
Exclusive, in brand colors
2 ml, free of charge
Handmade, unique
I didn't design FLORA for women and not for men. I made it for a memory: of the meadows above my home village, where the strongest scents came from the blossoms that defied the harshest weather. I am a mountaineer, and I wear FLORA every day. For me, beauty was never the opposite of strength. Those who feel this wear FLORA. Regardless of whether they are a woman or a man.
Vallée Alpura is only available where consultation, atmosphere and standards align. The first curated establishments have already welcomed us; more will follow.
Flora opens with bergamot, pear, and hedione. Clear, bright, lightly fruity. The heart notes include peony, cyclamen, and Turkish rose absolute, creating a powdery, white floral bouquet. The base of patchouli, guaiac wood, amber, coumarin, and musk ensures the fragrance lasts all day. Those who appreciate floral clarity will immediately recognize Flora.
Flora is unisex. The composition is floral-powdery, but also wearable for men due to its warm, woody-earthy base (patchouli, guaiac wood, amber). "Men's" or "women's fragrance" are mass-market categories. Whoever likes the profile wears it.
Because every detail is made in Germany. Glass, screen printing, filling, and the handcrafted Alpine wood cap come from regional manufacturers. The composition was personally developed in Bavaria by Emrah Karakoç and David Heinsson. Over 20% fragrance concentrate, with Turkish rose absolute and other high-quality fragrance oils. Flora is not a licensed product and not mass-produced. You pay for German niche quality, not for a logo.
Focus on spring and summer. The bright, floral opening is particularly suitable for warm months. However, the warm, powdery base also makes Flora wearable in autumn and winter. Usable all year round as a bright contrast to heavier fragrances.
Both. Flora is designed as a signature scent. Clear enough for days, present enough for evenings, distinctive enough for special moments.
The highest concentration level in perfumery. More fragrance oil, less alcohol. This results in an intense scent, longer wear time, and closer to the skin.
In Bavaria. Glass, silk screen printing, and filling in German manufactories. Wooden caps handmade from genuine Alpine wood. No licensed production, no contract bottling in third-world countries.
Composed by Emrah Karakoç, together with David Heinsson for Flora. Brand visual design by Christian von der Heide. Tom Wlaschiha (Game of Thrones, Stranger Things) is the brand ambassador.
You will receive the 50 ml full bottle with a handmade alpine wood cap, an exclusive fabric handkerchief in brand colors, and a free 2 ml Terra tester. Shipping within Germany is free.
Yes. The Discovery Set costs €20 and contains Flora plus Terra in a tester size. When purchasing a full-size bottle, €30 will then be credited. Effectively, the test costs you less than nothing.
14-day return policy for unopened bottles. Perfume is a hygiene product, hence this restriction. That's exactly what the Discovery Set is for. Test without risk first, then decide.
