FLORA | Fragrance category

  • Flowery

  • Powdery

  • Fruity

  • Sweet


TERRA | Fragrance

  • Green

  • Fresh

  • Woody

  • Spicy

  • sweet


Tom is our face

Tom Wlaschiha, internationally known from Game of Thrones and Stranger Things, accompanies us as an ambassador for VALLÉE ALPURA.

He embodies what we stand for: strength, character, naturalness and a touch of wilderness.

Distinctive, authentic, unique: Just like our fragrances.


You can rely on our fragrances. The verified reviews from our customers confirm this.


“The fragrance notes are perfectly coordinated, and you immediately feel like you're standing in a forest in the Alps, breathing fresh mountain air.”
“I am very satisfied with the longevity and sillage. The fragrance is noticeable to me and those around me for several hours as a pleasant lingering scent that is never overpowering, but rather pleasantly noticeable.”
“Natural and high-quality. The bottles, the designs, the caps, and the packaging—everything is impressive. Simply wow.”

Beauty and a connection to nature are central values ​​of our brand.

Why you and we are a great match

Cooperation for the preservation of culture