VALLÉE ALPURA is a fragrance for those who find more in the silence of the mountains than the noise of the world.
Sustainable luxury with attitude
We stand for authentic luxury that endures when everything else fades. Clear, pure, without compromise.
A piece of home in every bottle
VALLÉE ALPURA is intended to be a piece of home, a commitment to nature, and an invitation to rediscover the alpine lifestyle.
Born in the Alps, created for the world
We are a regional brand with an international vision, inspired by the clarity, power, and elegance of Alpine nature.
Authentic origins, international vision
Our mission is to bring the Alpine lifestyle to the world: uncompromising quality, craftsmanship perfection, and a deep sense of timeless beauty.
With brands like Bogner, Mammut, and Völkl, we combine authentic Alpine roots with a global approach. Our perfumes are born from the desire to capture the purity of the mountains in bottles – as clear as the first breath on a summit, as deep as the light of a summer evening in the valley.
Craftsmanship & quality from Germany
Our bottles and fragrances are designed and manufactured in Germany, using selected raw materials, precise craftsmanship, and a commitment to quality that knows no compromises.
The wooden caps are unique, handcrafted from genuine alpine wood, each characterized by the grain and warmth of nature.