BergmorgenFLORA - flowering mountain meadow
Bergmorgen

Blumig, hell, ein zarter Auftakt. Wie eine Bergwiese im Frühsommer — Pfingstrose, Alpenveilchen, Türkische Rose.
VALLÉE ALPURA · DUFTPROFIL
BergmorgenBergmorgen

Blumig, hell, ein zarter Auftakt. Wie eine Bergwiese im Frühsommer — Pfingstrose, Alpenveilchen, Türkische Rose.
Flora balances five fragrance families to create a unique character.

Peony, Cyclamen, Turkish Rose Absolute, Hedione

Cyclamen, Turkish Rose Absolute, Musk, Coumarin

Pear, Bergamot

Pear, Coumarin, Amber, Turkish Rose Absolute

Bergamot, Hedione, Cyclamen

Glass, silkscreen, filling. The cap is handcrafted from genuine Alpine wood, each one unique due to its grain, refined with water-soluble, eco-friendly varnish. Clear, precise, responsible. You don't get 50 ml of perfume. You get an object.


Flora opens clean and floral. Bergamot and pear provide brightness before peony, cyclamen, and Turkish rose take over the heart. What remains is a warm base of patchouli, guaiac wood, amber, and musk, which carries the fragrance throughout the day. Powdery, bright, simply present.
I love the clarity in the mountains. With FLORA, it's exactly that: You smell the sweet morning air over a mountain wildflower meadow, this mixture of wild blossoms..
You don't have to believe us. Believe the people who wear our fragrances every day — verified, unvarnished, tested in real life.
„Flora remains clear, fresh, a little powdery and simply bright. Imagine white roses — snow roses. Fresh, clean, pure and well-groomed. White florality."
„Flora reminds me directly of Idôle Le Parfum. Both shine with a sweet pear note and beautiful vanilla — a well-rounded, balanced fragrance."
„A wow effect for me. I felt like I was in a flower shop — this fragrance is simply extraordinary."
Our perfumes are formulated as Extrait de Parfum. This means a fragrance oil concentration of over 20% — significantly higher than Eau de Parfum, Eau de Toilette, or Eau de Cologne.
We deliberately focus on the essentials. With two fragrances and a Discovery Set, we refine every detail, from composition to design. Without compromise.
Vallée Alpura Extrait de Parfums contain over 20% fragrance oil — for intensive, all-day lasting power.
Floral lightness and blossom meadows from the Alpine region
Free from animal-derived ingredients and without added colorants
High-quality design by Christian von der Heide. Flacons & Printing From renowned companies in Germany. Precisely handcrafted, environmentally friendly wooden caps from Germany.
Free in 1 to 2 business days
Exclusive, in brand colors
2 ml, included free of charge
Handmade, unique
Complete Vallée Alpura World: Extrait de Parfum from Bavaria, in a small edition.
Flora opens with bergamot, pear, and hedione. Clear, bright, lightly fruity. The heart notes include peony, cyclamen, and Turkish rose absolute, creating a powdery, white floral bouquet. The base of patchouli, guaiac wood, amber, coumarin, and musk ensures the fragrance lasts all day. Those who appreciate floral clarity will immediately recognize Flora.
Flora is unisex. The composition is floral-powdery, but also wearable for men due to its warm, woody-earthy base (patchouli, guaiac wood, amber). "Men's" or "women's fragrance" are mass-market categories. Whoever likes the profile wears it.
Because every detail is made in Germany. Glass, screen printing, filling, and the handcrafted Alpine wood cap come from regional manufacturers. The composition was personally developed in Bavaria by Emrah Karakoç and David Heinsson. Over 20% fragrance concentrate, with Turkish rose absolute and other high-quality fragrance oils. Flora is not a licensed product and not mass-produced. You pay for German niche quality, not for a logo.
Focus on spring and summer. The bright, floral opening is particularly suitable for warm months. However, the warm, powdery base also makes Flora wearable in autumn and winter. Usable all year round as a bright contrast to heavier fragrances.
Both. Flora is designed as a signature scent. Clear enough for days, present enough for evenings, distinctive enough for special moments.
The highest concentration level in perfumery. More fragrance oil, less alcohol. This results in an intense scent, longer wear time, and closer to the skin.
In Bavaria. Glass, silk screen printing, and filling in German manufactories. Wooden caps handmade from genuine Alpine wood. No licensed production, no contract bottling in third-world countries.
Composed by Emrah Karakoç, together with David Heinsson for Flora. Brand visual design by Christian von der Heide. Tom Wlaschiha (Game of Thrones, Stranger Things) is the brand ambassador.
You will receive the 50 ml full bottle with a handmade alpine wood cap, an exclusive fabric handkerchief in brand colors, and a free 2 ml Terra tester. Shipping within Germany is free.
Yes. The Discovery Set costs €20 and contains Flora plus Terra in a tester size. When purchasing a full-size bottle, €30 will then be credited. Effectively, the test costs you less than nothing.
14-day return policy for unopened bottles. Perfume is a hygiene product, hence this restriction. That's exactly what the Discovery Set is for. Test without risk first, then decide.
50 ml Extrait de Parfum. Bavarian manufacture. Limited availability.
On unopened, full bottles
Every detail originates in Bavaria: glass, screen printing, wooden cap, and filling.
For all products
Fragrance oil content is more than 20%