Not everywhere.
At selected locations.
Vallée Alpura is only available where advice, atmosphere, and high standards align. The first curated establishments have already welcomed us — more will follow.
What you should know about Vallée Alpura.
What does Extrait de Parfum mean?
The highest concentration level in perfumery. More fragrance oil, less alcohol. This results in an intense scent, longer wear time, and closer to the skin.
Where is Vallée Alpura produced?
In Bavaria. Glass, silk screen printing, and filling in German manufactories. Wooden caps handmade from genuine Alpine wood. No licensed production, no contract bottling in third-world countries.
Who is behind Vallée Alpura?
Composed by Emrah Karakoç. Flora co-composed with David Heinsson, based on his childhood memories of blossoming summers in the mountains. Brand visual design: Christian von der Heide. Tom Wlaschiha (Game of Thrones, Stranger Things) is the brand ambassador.
How long does an Extrait de Parfum last on the skin?
Over 20% fragrance concentrate ensures all-day presence. Specifically: noticeable on the skin in the morning, still perceptible in the evening. Extrait de Parfum lasts significantly longer than Eau de Parfum.
What's included in the price?
You will receive the 50 ml full bottle with a handmade Alpine wood cap, an exclusive fabric handkerchief in brand colors, and a free 2 ml tester of the other fragrance. Shipping within Germany is free.
What is the Discovery Set?
The Discovery Set costs €20 and contains Terra plus Flora in tester sizes. If you later purchase a full-size bottle, €30 will be credited. This means the test effectively costs you less than nothing.
What if I don't like the scent?
14-day return policy for unopened bottles. Perfume is a hygiene product, hence this restriction. That's exactly what the Discovery Set is for. Test without risk first, then decide.