FLORA — Extrait de parfum
As iconic
as you.
FLORA enhances what makes you you: Your aura, your femininity, your summer.
You are looking for a fragrance that speaks to you.
FLORA is an extrait de parfum from the Bavarian Alps — handcrafted in small batches. Our fragrances are as iconic as you are. Five reasons why it will be yours.
The Kick-off
Bergamot, cool and green. A pear that tastes of sunshine, not candy. FLORA opens bright and clear — fresh as your first summer morning. Fresh enough to turn heads. Subtle enough that no one knows why.
They turn around. You don't have to.
The heart
Peony, cyclamen, Turkish rose — a white floral heart, powdery rather than sugary. No girlish sweetness, but the rose as it smells on your warm skin: intimate, soft, mature. FLORA complements your aura. It never overpowers it.
He complements you. Never the other way around.
The Heart
Patchouli, Guaiac wood, amber, a soft musk. A base that doesn't just lie on you but rather sinks into you. The longer you wear it, the warmer it becomes—until it feels like your own skin. That's precisely when someone gets closer.
The moment someone comes closer — and stays.
Endurance
FLORA is an Extrait de Parfum — over 20% fragrance oil, the highest level in perfumery. You spray it once in the morning. And in the evening, you're still you — just more unforgettable. No reapplication, no fading. A presence that lingers, because you linger.
One spray. You all day.
The origin
FLORA originates in Bavaria, in the Alps — glass, screen printing, and hand-bottling, in small batches. Vegan, uncompromising. Not a mass-produced scent that half the city is already wearing. Something unique — as difficult to copy as you are.
Not from a lab. From a place.
What remains
But that's not the reason. You don't wear FLORA to please others — you wear it because you feel beautiful in it. The glances will come naturally. You’ve already taken care of the rest.
Good for you. Unforgettable for everyone else.
Flora · Extrait de Parfum
FLORA, 50 ml Extrait de Parfum. €155, free shipping, 14-day returns. And if you want to be sure: first the Discovery Set, then the bottle. You take no risk — only the question of whether you are ready for it.
"A wow effect. I was standing in the middle of a flower shop."
Customer testimonial for FLORA
ALPURA VALLEY · FRAGRANCE PROFILE
Mountain morning
Blumig, hell, ein zarter Auftakt. Wie eine Bergwiese im Frühsommer — Pfingstrose, Alpenveilchen, Türkische Rose.
Die Vallée Alpura Garantie
Zu jedem Vollflakon legen wir dir eine 2 ml Probe desselben Dufts. Du testest in Ruhe auf deiner Haut, dein Flakon bleibt dabei versiegelt.
Du bestellst deinen Duft als 50 ml Vollflakon. Eine 2 ml Probe desselben Dufts legen wir gratis dazu.
Du trägst die Probe auf der Haut und gibst dem Duft einen ganzen Tag Zeit. Dein Vollflakon bleibt dabei versiegelt.
Überzeugt? Dann ist er deiner. Falls nicht, sendest du den versiegelten Flakon innerhalb von 14 Tagen zurück und erhältst den vollen Kaufpreis erstattet.
Die 2 ml Probe bleibt in jedem Fall bei dir, als unser Geschenk.
Gilt für alle 50 ml Vollflakons.
Glass, silkscreen printing, filling. The cap is handcrafted from genuine alpine wood, each unique due to its grain, refined with water-soluble, eco-friendly lacquer. Clear, precise, responsible. You don't get 50 ml of perfume. You get an object.
Free in 1 to 2 business days
Exclusive, in brand colors
2 ml, free of charge
Handmade, unique
Flora opens clean and floral. Bergamot and pear provide brightness before peony, cyclamen, and Turkish rose take over the heart. What remains is a warm base of patchouli, guaiac wood, amber, and musk, which carries the fragrance throughout the day. Powdery, bright, simply present.
I travel a lot. Vallée Alpura is my arrival.
You don't have to believe us. Believe the people who wear our fragrances every day.
„Flora immediately reminds me of Idôle Le Parfum. Both shine with a sweet pear note and beautiful vanilla. A well-rounded, balanced fragrance."
„Peony and cyclamen — I've never smelled this combination so authentically before. Clearly not perfumey, not sweet. Modern."
„Patchouli and amber carry the scent throughout the day without being overpowering. Just the right balance between presence and subtlety."
Our perfumes are formulated as Extrait de Parfum. This means a fragrance oil concentration of over 20% — significantly higher than Eau de Parfum, Eau de Toilette, or Eau de Cologne.
We deliberately focus on the essentials. With two fragrances and a Discovery Set, we refine every detail, from composition to design. Without compromise.
Vallée Alpura Extrait de Parfums contain over 20% fragrance oil — for intensive, all-day lasting power.
Flora opens with bergamot, pear, and hedione. Clear, bright, lightly fruity. The heart notes include peony, cyclamen, and Turkish rose absolute, creating a powdery, white floral bouquet. The base of patchouli, guaiac wood, amber, coumarin, and musk ensures the fragrance lasts all day. Those who appreciate floral clarity will immediately recognize Flora.
Flora is unisex. The composition is floral-powdery, but also wearable for men due to its warm, woody-earthy base (patchouli, guaiac wood, amber). "Men's" or "women's fragrance" are mass-market categories. Whoever likes the profile wears it.
Because every detail is made in Germany. Glass, screen printing, filling, and the handcrafted Alpine wood cap come from regional manufacturers. The composition was personally developed in Bavaria by Emrah Karakoç and David Heinsson. Over 20% fragrance concentrate, with Turkish rose absolute and other high-quality fragrance oils. Flora is not a licensed product and not mass-produced. You pay for German niche quality, not for a logo.
Focus on spring and summer. The bright, floral opening is particularly suitable for warm months. However, the warm, powdery base also makes Flora wearable in autumn and winter. Usable all year round as a bright contrast to heavier fragrances.
Both. Flora is designed as a signature scent. Clear enough for days, present enough for evenings, distinctive enough for special moments.
The highest concentration level in perfumery. More fragrance oil, less alcohol. This results in an intense scent, longer wear time, and closer to the skin.
In Bavaria. Glass, silk screen printing, and filling in German manufactories. Wooden caps handmade from genuine Alpine wood. No licensed production, no contract bottling in third-world countries.
Composed by Emrah Karakoç, together with David Heinsson for Flora. Brand visual design by Christian von der Heide. Tom Wlaschiha (Game of Thrones, Stranger Things) is the brand ambassador.
You will receive the 50 ml full bottle with a handmade alpine wood cap, an exclusive fabric handkerchief in brand colors, and a free 2 ml Terra tester. Shipping within Germany is free.
Yes. The Discovery Set costs €20 and contains Flora plus Terra in a tester size. When purchasing a full-size bottle, €30 will then be credited. Effectively, the test costs you less than nothing.
14-day return policy for unopened bottles. Perfume is a hygiene product, hence this restriction. That's exactly what the Discovery Set is for. Test without risk first, then decide.
