Flora · extrait de parfum

Summer is coming. You're already wearing it.

Nature awakening, blooming mountain meadows, the anticipation of holidays and long, bright days. Three reasons why Flora brings this feeling to your skin – long before your suitcase is packed.

TERRA Extrait de Parfum von Vallée Alpura
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Flora is not a sweet, floral perfume and not just any summer fragrance from the drugstore. It doesn't smell perfumed, loud, or like synthetic sweetness.

It feels more like the first truly warm day of the year: open windows, sun on your skin, a meadow just coming into bloom — and that subtle tingle because the whole summer is still ahead of you. The best part: you don't have to wait for a vacation. You wear it on your skin.

Why summer makes you feel high
01

Why summer makes you feel high

Because anticipation is measurable happiness — and Flora embodies it.

The best feeling of summer doesn't only come on vacation. Research shows that people are happiest particularly in the anticipation of a trip — often weeks beforehand. In addition, the lengthening daylight demonstrably boosts the mood-enhancing neurotransmitter serotonin.

Flora captures precisely this bright, open mood: bergamot and blooming meadow, the same lightness that a summer morning evokes.

You don't have to wait for summer. You can spray it on.

02

What the scent awakens in you

Because a scent brings you back to summer faster than any photo.

Scent is the most direct path to memory—it connects immediately to the emotional centers of the brain, more vividly than sight or sound. That's why a fragrance needs no explanation. It simply takes you back.

Flora transports you to the first warm day: open windows, sun on your skin, a meadow full of blossoms. The last day before vacation, when the whole summer still lay ahead of you.

One spritz, and summer lies open before you once more.

The World of Fragrance

The World of Fragrance

Cyclamen, Pear, Peony, Bergamot, Turkish Rose, Patchouli, Guaiac Wood, Amber and Musk

Flora does not tell an abstract scent story. The notes capture a feeling that many know from the foothills of the Alps: blooming meadows, bright sun, cool water, warm stone — the calm joie de vivre of a summer day outdoors.

Summer at the touch of a button
03

Summer at the touch of a button

Because the best part of a vacation is the anticipation — and now you can experience it every day.

The real trick: Studies show that it's not the trip itself, but the anticipation that accounts for the greatest part of vacation happiness. Flora makes this high suitable for everyday use.

As an Extrait de Parfum with over 20% concentrate, one spray in the morning lasts all day – and puts you in summer mode long before your suitcase is packed.

No countdown to vacation. Just one spray to summer feelings.

Close your eyes, smell, and summer is here

Close your eyes, smell, and summer is here

Elegance, depth, and a hint of a blooming mountain meadow

If you don't want a sweet drugstore scent on warm days, but also no interchangeable floral fragrance, Flora is made for exactly that. An Extrait de Parfum with over 20% fragrance concentrate. Handcrafted in Bavaria. Inspired by mountain meadows, fountains, peonies, clear air, and that feeling you don't need to explain after a day spent outdoors.

Bonus reason
04

Bonus reason

TOM WLASCHIHA

When a face like Tom Wlaschiha becomes part of a brand, it's not about just any fragrance. It's about character, attitude, and quality. That's exactly what TERRA also stands for.

"To me, FLORA smells like the moment a mountain meadow awakens: bright, fresh, soft, and full of life." TOM WLASCHIHA

ALPURA VALLEY · Flora

Get summer — in a bottle.

Extrait de Parfum with over 20% fragrance concentrate. Handcrafted in Bavaria, in the Alps. Alpine cyclamen, peony, pear, bergamot, Turkish rose, patchouli, guaiac wood, and white musk.

Buy Flora

Die Vallée Alpura Garantie

Erst riechen. Dann entscheiden.

Zu jedem Vollflakon legen wir dir eine 2 ml Probe desselben Dufts. Du testest in Ruhe auf deiner Haut, dein Flakon bleibt dabei versiegelt.

  1. 01

    Vollflakon bestellen

    Du bestellst deinen Duft als 50 ml Vollflakon. Eine 2 ml Probe desselben Dufts legen wir gratis dazu.

  2. 02

    Erst die Probe riechen

    Du trägst die Probe auf der Haut und gibst dem Duft einen ganzen Tag Zeit. Dein Vollflakon bleibt dabei versiegelt.

  3. 03

    Behalten oder zurücksenden

    Überzeugt? Dann ist er deiner. Falls nicht, sendest du den versiegelten Flakon innerhalb von 14 Tagen zurück und erhältst den vollen Kaufpreis erstattet.

Die 2 ml Probe bleibt in jedem Fall bei dir, als unser Geschenk.

FLORA risikofrei bestellen
Tom Wlaschiha — Markenbotschafter Vallée Alpura
Alpura Valley Niche Extrait · Bavaria
Brand Ambassador Tom Wlaschiha Game of Thrones · Stranger Things
“”
I travel a lot. Vallée Alpura is my arrival.
Tom Wlaschiha
Like a walk across a
Fragrance character

Like a walk across a Flowering mountain meadow.

Flora opens clean and floral. Bergamot and pear provide brightness before peony, cyclamen, and Turkish rose take over the heart. What remains is a warm base of patchouli, guaiac wood, amber, and musk, which carries the fragrance throughout the day. Powdery, bright, simply present.

Kopf
Bergamot · Pear · Hedione 15 to 30 minutes
Herz
Peony · Cyclamen · Turkish Rose Absolute 3 to 5 hours
Basis
Patchouli · Guaiac Wood · Amber · Coumarin · Musk Full-day presence
What you get

Every detail is created in Germany.

Glass, silkscreen printing, filling. The cap is handcrafted from genuine alpine wood, each unique due to its grain, refined with water-soluble, eco-friendly varnish. Clear, precise, responsible. You don't get 50 ml of perfume. You get an object.

  • 50 ml Extrait de Parfum with over 20 percent fragrance concentrate
  • High-quality glass bottle with screen printing, German manufacturer
  • Closure made of genuine Alpine wood, handcrafted, each cap unique, finished with water-soluble, environmentally friendly varnish
  • Visual Design by Christian von der Heide
  • Included in the price: fabric handkerchief and 2 ml Terra as a tester
Every detail is created
Flora is for you, if
Whoever it suits

Flora is for you, if

  • you're looking for a clear, bright, powdery-floral scent.
  • you prefer the floral distinctiveness of a sweet vanilla mass.
  • you want to be noticed, without standing out.
  • you appreciate a full-day presence rather than perfumery loudness.
Included in the price

Shipping

Free in 1 to 2 business days

Fabric handkerchief

Exclusive, in brand colors

Terra-Tester

2 ml, free of charge

Alpine Wood Cap

Handmade, unique

★ ★ ★ ★ ★   4.9 / 5 · 159 verified reviews

The actual rating occurs on the skin.

You don't have to believe us. Believe the people who wear our fragrances every day.

Flora
★ ★ ★ ★ ★

„Flora immediately reminds me of Idôle Le Parfum. Both shine with a sweet pear note and beautiful vanilla. A well-rounded, balanced fragrance."

Julia S.· Verified · Flora · Full-Length Curtains
★ ★ ★ ★ ★

„Peony and cyclamen — I've never smelled this combination so authentically before. Clearly not perfumey, not sweet. Modern."

Marie L.· Verified · Flora · Full-Length Curtains
★ ★ ★ ★ ★

„Patchouli and amber carry the scent throughout the day without being overpowering. Just the right balance between presence and subtlety."

Anna S.· Verified · Flora · Full-Length Curtains
Frequently Asked Questions

What you should know before buying.

How exactly does Flora smell?

Flora opens with bergamot, pear, and hedione. Clear, bright, lightly fruity. The heart notes include peony, cyclamen, and Turkish rose absolute, creating a powdery, white floral bouquet. The base of patchouli, guaiac wood, amber, coumarin, and musk ensures the fragrance lasts all day. Those who appreciate floral clarity will immediately recognize Flora.

Is Flora only for women?

Flora is unisex. The composition is floral-powdery, but also wearable for men due to its warm, woody-earthy base (patchouli, guaiac wood, amber). "Men's" or "women's fragrance" are mass-market categories. Whoever likes the profile wears it.

Why does Flora cost €155?

Because every detail is made in Germany. Glass, screen printing, filling, and the handcrafted Alpine wood cap come from regional manufacturers. The composition was personally developed in Bavaria by Emrah Karakoç and David Heinsson. Over 20% fragrance concentrate, with Turkish rose absolute and other high-quality fragrance oils. Flora is not a licensed product and not mass-produced. You pay for German niche quality, not for a logo.

What season is Flora suitable for?

Focus on spring and summer. The bright, floral opening is particularly suitable for warm months. However, the warm, powdery base also makes Flora wearable in autumn and winter. Usable all year round as a bright contrast to heavier fragrances.

Is Flora for everyday wear or special occasions?

Both. Flora is designed as a signature scent. Clear enough for days, present enough for evenings, distinctive enough for special moments.

What does Extrait de Parfum mean?

The highest concentration level in perfumery. More fragrance oil, less alcohol. This results in an intense scent, longer wear time, and closer to the skin.

Where is Vallée Alpura produced?

In Bavaria. Glass, silk screen printing, and filling in German manufactories. Wooden caps handmade from genuine Alpine wood. No licensed production, no contract bottling in third-world countries.

Who is behind Vallée Alpura?

Composed by Emrah Karakoç, together with David Heinsson for Flora. Brand visual design by Christian von der Heide. Tom Wlaschiha (Game of Thrones, Stranger Things) is the brand ambassador.

What's included in the price?

You will receive the 50 ml full bottle with a handmade alpine wood cap, an exclusive fabric handkerchief in brand colors, and a free 2 ml Terra tester. Shipping within Germany is free.

Can I test Flora beforehand?

Yes. The Discovery Set costs €20 and contains Flora plus Terra in a tester size. When purchasing a full-size bottle, €30 will then be credited. Effectively, the test costs you less than nothing.

What if I don't like Flora?

14-day return policy for unopened bottles. Perfume is a hygiene product, hence this restriction. That's exactly what the Discovery Set is for. Test without risk first, then decide.

One of our joint posts with Tom Wlaschiha

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VALLÉE ALPURA · BAVARIA
EXTRAIT DE PARFUM · 50 ML

Your sensation of blooming alpine meadows.

Full bottle 50 ml · €155incl. VAT · Free shipping
Full-size bottle · €155Extrait de Parfum · 50 ml
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