Weeks for the outfit. Seconds for the scent. Yet it is the part that everyone remembers at the end of the night.
4.9 / 5208 verified reviews
8+ hrslasts the whole day at the tent
50 mlExtrait de Parfum
from €155individually, €260 for the duo
€0shipping costs
Wiesn 2026 · September 19 to October 4
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Same-day production. Then one to two business days for delivery to you, free of charge.
Emrah Karakoç · Founder and Perfumer · by the Alps · 6 min. read
The lederhosen lasts twenty years. The dirndl is picked out weeks in advance. The traditional shoes are broken in.
Now all that's missing is the scent from the same homeland. One that comes from the same mountains as your outfit and stays with you all day long.
Reason 01 · Before the mirror
You’ve spent weeks on the outfit. On the shoes, the shirt, the apron. Everything fits perfectly.
The last thing you put on is the first thing others remember the next morning. Scent goes straight to the memory, bypassing the visuals.
Your outfit is seen. Your scent is remembered.
Reason 02 · In the tent
Sixteen days, around six million people, and in the tent, you’re sitting shoulder to shoulder on the same bench. Checked shirts as far as the eye can see.
That is precisely where it’s decided—within those thirty centimeters where someone smells you when they lean over to talk.
What sets you apart is what they smell.
Reason 03 · After the third Maß
The tents open at ten, the last round of service ends at 10:30 PM. An Eau de Toilette with five to ten percent perfume oil carries you until early afternoon.
Flora and Terra are Extrait de Parfum with over 20 percent perfume oil, the highest level of perfumery. Applied in the morning, still there in the evening. One spray is enough for the whole day.
Once in the morning. That’s it.
Reason 04 · Two scents, one day
Both scents are unisex. The question is the time of day.
Flora is the morning. Peony, cyclamen, and Turkish rose, bright and green like a mountain meadow at ten o'clock. For the procession, for the sun in the beer garden.
Terra is the evening. Stone pine, silver fir, and vetiver, warm and resinous like the wood in the tent. For the night and the cold walk home.
Yours for 10:00 AM and yours for 10:00 PM.
Morning
Bergamot, pear, hedione · Peony, cyclamen, Turkish rose absolute · Patchouli, guaiac wood, amber, coumarin, musk
The meadow, just after the sun rises over it.
Evening
Bergamot, juniper berry, stone pine · Cinnamon bark, clary sage, silver fir, birch · Vetiver, Atlas cedar, tonka bean absolute, sandalwood
The wood in the tent when it gets cold outside.
Reason 05 · Authentic Bavaria
At the Wiesn, everyone wears Bavaria. Very few things are actually made here.
Vallée Alpura is made in Bavaria. The glass, screen printing, and filling are done by German manufacturers, the composition created by the Alps. The cap, made of genuine alpine wood, is handcrafted, with every grain unique.
One batch per season, filled by hand.
Each bottle contains 50 ml of Extrait de Parfum with over 20 percent perfume oil, handmade in Bavaria. €155 each. If you take both, you pay €260 instead of €310.
For the morning
Blooming mountain meadow. Bright, floral, powdery.
€155
A Maß costs €15.61
Includes: Alpine wood cap, branded cloth handkerchief, 2 ml Terra sample, and free shipping.
For the evening
Alpine forests. Woody, resinous, spicy.
€155
A Maß costs €15.61
Includes: Alpine wood cap, branded cloth handkerchief, 2 ml Flora sample, and free shipping.
For the whole day
Flora in the morning, Terra in the evening.
€310 €260
You save €50, that's three Maß
Both bottles with alpine wood cap, branded cloth handkerchief, and free shipping. Only for Wiesn 2026.
A Maß at Wiesn 2026 costs an average of 15.61 euros and is gone after an hour. One bottle lasts you half a year, both together almost a whole year.
| Calculation | Flora or Terra | Both in the Duo |
|---|---|---|
| Price | €155 | €260 instead of €310 |
| Quantity | 50 ml, about 500 sprays | 100 ml, about 1,000 sprays |
| Lasts for three sprays a day | about 165 days | about 330 days |
| A day of scent | €0.93 | €0.78 |
| Calculated in Maß | one bottle equals nearly ten Maß | the savings equal three Maß |
Here is how a Wiesn day is divided between the two compositions. Those with only one bottle can wear it all day, as both last over eight hours.
10:00
The tents open, it’s still cool outside, the benches are empty. Bergamot and pear lie brightly over the skin.
Flora15:00
Sun on the chestnut trees, the music gets louder. Peony and Turkish rose come to the fore; on warm skin, the green notes become clearer.
Flora20:00
Wood, warmth, everyone is standing on the benches. Stone pine and cinnamon bark provide the exact depth the evening needs.
Terra23:30
It cools down outside, the traditional jacket comes on. Vetiver, Atlas cedar, and tonka bean stay with you until you’re home.
TerraBoth are Extrait de Parfum with over 20 percent perfume oil content. Two independent compositions that tell the same day from two different sides.
Morning
Blooming mountain meadow
Bright and green like a meadow at ten o'clock in the morning. The flowers carry the heart, underneath lies a warm wood base that grounds the scent. On warmer skin, the green notes stand out, while the sweetness recedes.
Evening
Alpine forests
Cool, resinous, woody. Stone pine and noble fir open like the air in a mountain forest; cinnamon bark brings warmth. Birch, tonka bean, and musk lay a light sweetness beneath it. Towards evening, the fragrance turns darker and settles on you like a wool jacket.
The morning belongs to Flora, the night belongs to Terra. Together they make the whole day, which is why they are available as a duo for 260 euros.
Only for Oktoberfest 2026
Individual €310
As a duo €260
You save 50 euros. That’s three Maß of beer.
Two flacons purchased. Three Maß on the house.
Secure duoWhether you choose one scent or both.
Three simple steps before heading out, so you don't have to give it another thought in the tent.
01
Two to three sprays on the neck, nape, and wrists before putting on your shirt or dirndl. Warm skin carries the scent further than fabric.
02
The jacket doesn't come on until evening. A spray in the lining in the morning acts as a second application as soon as it gets cool.
03
The cloth handkerchief absorbs the scent and stays in your pocket. Simply taking it out briefly is enough when the day gets long.
"I love the clarity in the mountains. With Flora, it's exactly that: You can smell the sweet morning air over a mountain flower meadow, that blend of wild blossoms."
"I travel a lot and am constantly slipping into new roles. For me, Terra is like coming home. You can feel the Alpine forests, the damp earth, the wood."
Tom Wlaschiha · Brand ambassador · Game of Thrones, Stranger Things
4.9 out of 5
208 verified reviews for Flora and Terra
Yes. Flora and Terra are available individually for 155 euros each, both as a 50 ml Extrait de Parfum with Alpine wood cap, cloth handkerchief, and free shipping. With a single flacon purchase, the other fragrance is included as a 2 ml sample. If you want both, choose the duo for 260 instead of 310 euros.
Flora is bright, floral, and powdery, and carries you through the morning and the beer garden. Terra is woody, resinous, and spicy, and suits the tent and the cold walk home. If you only take one, decide based on the time of day: early start and long days outside call for Flora; evening programs for Terra.
Yes, even in the middle of the festival. We craft each flacon on the day of your order, followed by one to two business days of free shipping. Anyone who orders during the sixteen festival days will have the scent for the following days at the tent.
Both are Extrait de Parfum with over 20 percent fragrance oil, the highest concentration level. On the skin, that means over eight hours. An Eau de Toilette is usually five to ten percent and lasts about two to three hours.
Both are unisex. Flora is floral at heart and rests on a base of patchouli, guaiac wood, amber, and coumarin—a classic men's fragrance foundation. Terra is woody and spicy and worn by both women and men. If you like the profile, you wear it.
50 ml is about 500 sprays. With three sprays a day, a flacon lasts about 165 days, the duo about 330 days. This makes the cost per day 93 cents, or 78 cents for the duo. A Maß of beer at Oktoberfest 2026 costs an average of 15.61 euros.
Yes, via the Discovery Set for 20 euros. It contains Flora and Terra in tester size so you can wear both on your skin at your leisure. 30 euros will be credited towards a later purchase of a full-size flacon.
Because every detail is created in Germany. Glass, screen printing, filling, and the handmade Alpine wood cap come from regional workshops, and the composition from Bavaria. Over 20 percent fragrance oil, including Turkish Rose Absolute and Tonka Bean Absolute. You are paying for the work put into every detail.
20 euros, contains Flora and Terra in tester size. 30 euros will be credited towards a later purchase of a full-size flacon. Your benefit: 10 euros.
View Discovery SetFlora and Terra, 50 ml Extrait de Parfum each, handmade in Bavaria. Individually €155 incl. VAT, both together €260 instead of €310, always free shipping.
Same-day production · Free shipping · Handmade in BavariaFlora or Terra €155 · Duo €310 €260
Same-day production · Free shipping